International Hospitality Business Case Study Example | Topics and Well Written Essays - 2000 words

International Hospitality Business - Case Study Example The company holds, administers or franchises a portfolio of world's renowned and highly regarded brands, including Hilton, Embassy Suites Hotels, Hilton Grand Vacations, Conrad Hotels & Resorts, Homewood Suites by Hilton, Hampton Inn, Hampton Inn & Suites, Doubletree, The Waldorf=Astoria Collection and Hilton Garden Inn. After a great success worldwide, the Hilton group remained the key player in exploiting the opportunities in Indian Hotel Industry which is still in a nascent stage by coming up with a joint-venture with the Indian group DLF to open 75 hotels in the country (DLF holds 75% of the stake) in five to seven years time. The DLF group is one of the biggest real estate developers in India. The group has already got over 224 million sq. ft. of existing development where planned projects account to 748 million sq. ft. DLF's core business is development of residential, commercial and retail estates. DLF has recently forayed into the financial services sector, and hotel business in India. Human resource management has been quite a big challenge, as is inherent in the international hospitality industry. The concerns over a potential US recession are a point of concern as it remains to be seen whether buoyancy of New York's occupancy rates will carry on in 2008 or not. This would determine the future of HR in the hotel industry across the board. While on the other hand India is an emerging economy with growth potential. There are approximately 55000-60000 rooms currently under construction where the demand for rooms is doubled over a five year vista. If the overall demand materialises over next 5 years, on an average of 1.5 employees per room, 187000 new jobs are likely to be created. HR would be a key area of concern for Hilton Group as Talent scouting and retention would require a lot of emphasis. All non-operational areas would require constant attention. In this regard, Hilton Hotel needs to train the functional head where an out-and-out effort would be required to understand the cultural and social dynamics of India, and endeavours to meet, the requirements and ambition of a more demanding generation of employees than that of the US hotel Industry. MARKETING In the recent years the Government of India has taken various steps to boost tourism and development within the country which will benefit the hotel industry in the years to come. The key benefits by the Indian government include the removal of the 15% inland air travel tax and removal of a number of impediments on outbound chartered flights. The government's latest pronouncement to treat convention centres as part of core infrastructure has also fuelled the demand for hotel rooms. Furthermore, Liberal foreign Investment policy would enable the hotel industry to witness a boom in the forth coming years. Though the above mentioned issues are a hurdle for Hilton group, the chain of hotels is likely to keep up its head above troubled waters and will significantly benefit by the economic revival in India. India has been endorsing its